Importance of Branding
I had to talk about branding and how important it is. We all know that image is everything! Get your image together and you are off to a great start. I cannot tell you how many people start a business without an identity (branding) and appear to be lost in this area.
Branding is extremely important. It is equivalent to the way you dress in your office or the attitude of your sales associates or customer service representatives. Let me make it plain – there are many customers out there that will NOT give you the time of day if you don’t have the right branding or image.
Lets look at some examples here. Lets say you own a hair salon. The way you display your image or setting will ultimately determine the type of clients you get. If you are looking for upscale clients, you may want to stick to upscale branding on everything with your business name on it! Everything from your business cards to your website (and even your actual shop).
Lets say you are a daycare business. Your main focus is on the parents and the children. Parents want to know that you are safe, educated, and qualified. If your brand is the complete opposite of that you are risking losing clients. You want warm inviting colors, images that express your level of education, and to display your certification or qualifications in all areas they will see.
Top ways to achieve brand consistency
All colors must be the same scheme all the way across the board! Everything you put out must be consistent. Everything from the colors to the font you use! This helps etch a photographic memory shot in the minds of consumers. So when a client sees the colors and font combo with your logo or business name – they will automatically know it is you!
Here are some examples:
How to get started?
The first thing is to know who your market is. Once you know your market you can figure out their interests and what attracts them. It also doesn’t help to look at your competitors to compare their routes.
SMART TIP: Look at the mistakes of your competitors and your business and DON’T do it!
Top Don’ts
- Tacky colors and designs are a BIG no no
- Tacky or cheesy “Sales guy” images are out (you know what I mean)
- Dark colors should only be used if it pertains to your industry (night club, tattoo parlor, etc)
- Too much going on or busy designs (it confuses the eye)
Summary
With the right brand package you can keep your business moving in the right direction – and that is forward. It’s best to find a knowledgeable marketing company like us to handle your marketing. The worst thing is to have a million different images out there floating. Pick an image and stick to it!
Our new look!
DT Triumphant Graphics has evolved since we have begun. We have re-branded our image to reflect what we want our business to say. Get on board and re-brand your business to have consistent images. Move your business into the right direction.
Get Started!
Go to www.dttgraphics.com to get started on a fresh beginning with a brand that will last forever! We design logos, business cards, flyers, letterhead, websites, banners, and so much more!
Tags: branding, Branding & Image, business tips, image, marketing
